TR-06 · Fitness studio
The question is what they can do tonight, not what you believe about training.
Tonight's class board with real capacity, an intro offer that converts, and dunning that recovers the payments you are losing quietly.
Hear it work
Both voices are synthesized and the business is one of our own examples. This is what the agent does, not a customer’s call.
Open the live site → Tonight's board, with real capacity
Try it yourself
Talk to a Fitness studio front desk.
A live agent answering as Ironhouse Strength, quoting only from that shop’s price book. Ask it for a price the book does not hold and watch it refuse rather than guess.
Talk to it now
Call the Ironhouse Strength front desk.
It answers with the recording notice, quotes only from that shop’s price book, and books against real slots — and it refuses to guess at anything the book does not contain. Ask it for a price it does not have and watch what it does.
Nothing is recorded and nothing is stored. You can type instead of talking. Both voices in the recording below are synthesized; this one is a live model answering you.
The question
Why is paid acquisition harder for fitness studios than for other trades?
A fitness studio starts with the numbers against it, and has to win them back after the click rather than before it. Fitness studios convert Google Ads traffic at 6.94%, below the 8.18% all-industry average, which makes it the hardest paid vertical of the trades measured. Winning it back happens after the click rather than before it: a visitor who can see that there is a 6:30 slot tonight with places left behaves differently from one reading a philosophy page. Orabeam builds fitness sites around a live class board showing real capacity per session, a three-step commitment ladder from free intro through paid trial to membership, and an intro-offer pipeline with time-boxed follow-up tasks. Underneath, the recurring billing handles freeze, downgrade, proration and failed-payment retry with an account updater, because an expired card is one of the largest sources of involuntary churn in this trade.
The hardest paid vertical of the trades measured. What is lost before the click has to be won after it. WordStream, 13,474 campaigns
What converts
What actually converts in Fitness studio.
Tonight's board, with real capacity
Places left per class, shown. It is what a cold visitor is actually asking and what every schedule page omits.
A three-step commitment ladder
Free intro, paid trial, membership. Asking for the membership first loses the people who would have got there.
Quantified member results
Attendance and outcomes, not adjectives.
Your module
What a generic CRM cannot hold for you.
This is the Command tier, and it is the reason it exists. These are not custom fields.
- Class inventory with capacity, waitlist auto-promotion and late-cancel enforcement
- Recurring billing with freeze, downgrade, proration, dunning and failed-payment retry
- Agreement e-sign with term and notice period
- Intro-offer conversion pipeline with time-boxed tasks
- Attendance-frequency churn flags
Open the Fitness studio backoffice
Running software. No sign-up.
What it costs a fitness studio shop
Buy the software once. Pay monthly only for the AI.
Running & Care is $79 a month. One booked ten-class pack at $240 covers 3 months of it. The AI front desk plans start at $297 and include it.
Launch
$1,000
one-time, and yours
Look credible, stop losing web leads. One location.
Growth
$1,500
one-time, and yours
The phone answered. The quote followed through.
Command
$2,500
one-time, and yours
Multi-location, or compliance a generic CRM cannot hold.
Thirty days, three numbers, or your money back.
Every trade we build for